About US
ESR has positioned itself as a leading global brand in the tech accessories market. Its core philosophy is to create products that are not only functional but also seamlessly integrate into users' daily lives, thereby enhancing convenience and efficiency.
Key Characteristics:
Global Reach & Trust: With over 123 million users worldwide, ESR has achieved significant market penetration and brand recognition.
Product Focus: Specializes in accessories for a wide range of smart devices:
Smartphones and Tablets: Screen protectors, protective cases, ring holders, stands, and power solutions.Laptops: Sleeves, protective cases, and stands.
Other Tech Products: Car mounts, charging cables, adapters, and organizers.
Design Philosophy: Emphasizes "seamless integration."
This is typically reflected in:
Minimalist Aesthetics: Clean, modern designs that complement the devices they protect.
Functional Innovation: Products often include added value, such as MagSafe-compatible accessories, cases with built-in stands, or screen protectors with easy installation kits.
User-Centric Approach: Designing for real-world usage scenarios to "make tech easier to use.
"Mission & Vision:Mission: "To make tech easier to use."
This is a customer-focused mission that drives product development.
Broader Vision: To enhance everyday tech experiences and help people "live with greater ease and efficiency." This positions ESR as a brand that improves the digital lifestyle, rather than just selling products.